WGC Brand Campaign - 2019

Client: PGA TOUR
Role: Creative Director

The World Golf Championships is a series of four professional golf events that hosts a cross-section of the top players from the world’s professional golf tours - led by the top players on the PGA TOUR. When tasked with updating the brand campaign, we really wanted to set it apart from other professional golf events. So the use of bold, location-inspired graphic design, typography and intense player photography came together to tell the stories of each event as well as the series as a whole.