Experienced creative director, strategic marketer, and integrated brand building expert with a track record of leading high-profile campaigns and projects for major sports brands. Possesses expertise at conceptualizing, writing, pitching, directing, producing, graphic design, and managing budgets through all production phases. Talented storyteller who can both juggle and create on-the-fly, as strategies shift and goals change. Natural team leader with a facility at partnering with large cross-functional teams and forging strong relationships with colleagues, clients, agencies, and vendors. Reputation as collaborative, a clear and open communicator, encouraging, and passionate about sports.

EXPERIENCE

Creative PRODUCER/ART DIRECTOR – 2020-PRESENT

Manage multiple client projects in the areas of brand identity through graphic design and social media strategy.

Projects include:

  • NBC Sports: Created on-air and digital promos for the Beijing Olympic Winter Games and the Tokyo Olympic Summer Games.

  • Cyclehere Media: Managed motion graphics and brand identity design projects.

  • tag! Children's Museum: Managed social media campaign.

  • The U: Led creative direction for video brand campaign.

  • Augusta National: Managed digital video content for the Augusta National Women's Amateur Championship. 

Creative Director, PGA TOUR – 2017-2020

Collaborated on strategy and positioning while leading a team that creates content to support and promote the PGA Tour and associated brands.

  • Worked on campaigns for THE PLAYERS Championship, the World Golf Championship series, and the celebration for Tiger Wodds’ 80th career comeback victory.

Producer/Editor, NBC Sports – 2013-2017

Conceptualized, produced, directed, and edited various forms of branded content for the Kentucky Derby “Save the Date” national campaign, French Open “Love”, Kona Ironman, US Figure Skating Championships, and NASCAR. Also provided

Adjunct Faculty, Sacred Heart University – 2014-2017

 Taught undergraduate and graduate level courses for the Sports Communication and Media program

Creative Producer, GOLF Channel – 2006-2013

Conceptualized, wrote, produced and edited a wide range of video projects to support various departments including on-air promotions, sales, senior executives and transactional businesses


EDUCATION

SAVANNAH COLLEGE OF ART + DESIGN – M.A. Motion Media Design

UNIVERSITY OF CENTRAL FLORIDA - B.A. Broadcasting


CORE COMPETENCIES

  • Creative Development

  •  Team Leadership

  • Budget Management

  • Video Editing & Production

  • Content Strategy & Creation

  • Cross-Functional Collaboration

  • Directing

  • Microsoft Office Suite

  • Motion Graphics

  • Sports Brand Building

  • Copywriting

  • Adobe Creative Suite